Inventory Studio
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      Using Inventory Studio v2

      Creating Inventory Ads v2

      Create Automotive Inventory Ads (AIA)

      From the AET Automotive home screen, choose Inventory Studio

      1. At the top of the Inventory Studio window, you will see a black bar. If you have multiple rooftops, this is where you will be able to select between your available Dealerships.
        1. Simply click on the dropdown and select the specific dealership you want to work on.


      1. Within the Inventory Catalog window,  you will see a menu of all of your current product sets. You also have the ability to create a new product set from this window. 
      2. Select the Product Set you want to launch.

      PLEASE NOTE: the channels available are those you've authorized during onboarding. If a channel is 'grayed out' in the Available Channels section, you can click it and follow the prompts to get it authorized for use. 

       

      After you've selected your Product Set, you'll be taken to this screen:


      Clicking the icon will activate the launch sequence for that platform within the same window. 

      1. Select the Platform(s) you want to launch this ad on by clicking on the icon(s). This gives you the ability to launch across multiple platforms, easily. 

      For our example, I will activate each placement and show you how to edit prior to launch. 

      All channels selected:

      Each section will indicate the channel you are working on by the channel icon in the left corner:

      Editing Facebook AIA Ads:

      For Facebook AIA Ads, you can edit:

      1. Audience targeting: Prospecting or Retargeting
      2. Headline
      3. Dealer Logo
      4. OEM Logos
      5. Custom text fields (custom, why buy, website, location address)
      6. Fonts
      7. Text color
      8. Text alignment
      9. Frame color
      10. Price pill on/off
      11. Price pill color
      12. 'Shop Today' Description dropdown
      13. Adding a Leadercard

      Editing TikTok AIA Ads:

      For TikTok AIA Ads, you can edit:

      1. Headline
      2. Call-to-Action

      Editing Snapchat AIA Ads:

      For Snapchat AIA Ads, you can edit:

      1. Call-to-Action
      2. Custom Headline
      3. Background color

       

      Once you are happy with the look of your AIA ads, you need to set your flight dates and targeting.

       

      1. Choose your flight dates by clicking on a beginning and an end date in the calendar. 

      2. Choose your custom geo-targeting options by activating radius targeting areas.

        1. Click on the “+” image to active new radius targets.

        2. Use the radius slider to adjust the target radius from 15 miles up to 50 miles. 
      3. NOTE: TikTok does not currently support map-based targeting. If you are utilizing TikTok, please be sure to select from their targeting options by typing city or state names into the box beneath the target map. 

       

      The last area is Budgeting.

      1. AET tools will give you a recommended budget based off your targeting settings and the Vehicles Set you have selected.
        1. You will see a line item for each channel for you to enter you lifetime budget.

      1. If you have activated an OEM sales event logo, the tool will also alert you of a recommended flight date (or end date) so that you ad stays within OEM compliance.
      2. Last, click 'Launch'. That's it! You've successfully launched your AIA ads.